Lauren Kyle McDavid: Redefining Edmonton’s Design and Lifestyle Culture

The Edmonton Oilers might have faced a tragic loss in the 2025 Stanley Cup Final, but Connor McDavid’s wife, Lauren Kyle McDavid, is claiming her moment of triumph in Edmonton. Her innovative Trove Living concept integrating furniture, design, and a social hub, not only offers a vibrant downtown destination but is a testimony to her dedication towards the city.

Lauren’s innovative concept, Trove Living, introduced earlier this year, is already making waves. The venture amalgamates a modern furniture showroom, her interior design offices under Kyle & Co, and a cozy social hub, Bar Trove. She has brilliantly reimagined the historic Canada Permanent building downtown, converting more than 9,000 square feet into a hub for design lovers, professionals, and community events.

Alongside the burgeoning concept of Trove Living, Lauren’s fashion label, Sports Club Atelier, continues to flourish with its classy sportswear designs and exciting collaborations on the horizon. Her active role in the Edmonton Oilers Community Foundation also shows her commitment to the city, where she collaborates with other players’ families to support youth and underserved groups.

Although speculation about McDavid’s next contract was rampant during the summer, Lauren’s deep ties to Edmonton suggest that this power couple is here to stay. Lauren’s entrepreneurial spirit hasn’t wavered at all since their dreamy 2024 wedding. “We both have dreams that we’re chasing,” says Lauren, aligning her persistent drive with the competitive energy that fuels Edmonton’s captain. For a city fueled by ambition, Lauren’s journey feels like a perfect fit.